Newspapers / The Fieldcrest Mill Whistle … / April 13, 1970, edition 1 / Page 1
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THE \ ' vf f- '• iiiaifc Eden, N. C., April 13, 1970 No. 20 National Ads To Have Exciting New Look Jlillion., Of Pf*r>nl»> Will on the new One-Looks—Sorova Print- PT* rPCT^PnCP VlQO T~iOCiV» ^ ions Of People Will See ij^^^atic, High Fashion Ads Nation’s Leading Mazagines , ^ieldcrest has taken a dramatic high j.®hion approach in a Spring 1970 na- d'al advertising campaign that is ^’9ue in the industry. “e stunning series of color photo- s by Harpers Bazaar photographer, Barr, convey the excitement, at- sphere and fashion leadership that is °hymous with the name Fieldcrest. 'millions of customers will see the ads on the new One-Looks—Soroya, Print- work and Frost Flowers and on the Yves Saint Laurent collection as well. Some of the publications in which they will appear are McCalls, Harpers Bazaar, The New Yorker, Better Homes and Gardens, Sunset Magazine and the New York Times Sunday supplement. The Yves Saint Laurent collection is cne of the most successful Fieldcrest has ever offered. Retailers have given strong advertis ing and display support to this new merchandising concept and the consum- fieldcrest Spends $37 Million In Eden ^Idcrest Mills’ operations added $37 million to the economy of in 1969. Company records show ’ in the Eden area alone, $36,898,063 ' * disbursed for payrolls, taxes, land. ings, machinery and equipment, major contribution to the pros- tM. v of Eden was the company’s pay- Of $28,841,000 paid to the 4,860 fjdcrest employees in the area, foperty taxes paid to the City of i-°taled $307,304. The Company’s ijj^'ngham County taxes amounted to and the total property taxes iij® in Rockingham County, including 3nd county taxes, were $704,063. Ij^ieldcrest in 1969 paid $1,437,000 in Security taxes and payroll taxes L Unemployment insurance for its employees. law, the company pays half and iiij,. ®hipioyees half of the Social Se- taxes; but the company pays 7 of the taxes to provide the state- i.^'nistered compensation for eligible Woyees when out of work. Jhe ^3'^^hgs, machinery and equipment in V, ^den area amounted to $5,916,000, a total of $38,293,000 in capital L®nditures in the Eden area since 1, 1953, when Fieldcrest Mills, ■ ivas organized. addition to the nearly $37 million C&ed into the local economy by di- Payments, large sums were dis- (C^ed in the form of fringe benefits 4,860 active employees and their of goods and services from local firms are not included, nor do the figures include money paid out at other manu facturing locations or for sales activi ties. Expenditures for raw materials also are excluded. er response has been exceptional. The merchandise will be offered at sale prices in August and the national ads are scheduled for May and June to provide maximum consumer impact prior to that sale. The Yves Saint Laurent ads will carry the Listfax Service which allows customers to call, at no charge, a tele phone number shown in the ad to find out where the merchandise is available for sale in their area. Fieldcresters may be proud of the ads in the Spring 1970 campaign, which should attract many new customers for the Company’s valued retail accounts. See Pictures On Pages Four and Five Textile FUTURES’ Program Salutes Industry Pdents and for pensions to the com- retired employees, a majority of live in the Eden area, expenditures made for purchases April has been proclaimed Textile FUTURES Month, in recognition of the industry’s substantial contribution to the economic, civic, and education al welfare of the areas in which it is located. The campaign is being sponsored by the American Textile Manufacturers Institute (ATMI) and cooperating tex tile firms, including Fieldcrest Mills, Inc. In addition to highlighting the con tribution of the industry in other fields, the program is designed to acquaint the public, particularly new high school graduates, with the career opportuni ties available in the industry. Although the campaign is aimed at persons of all working ages, emphasis is being placed on reaching young peo ple in the process of choosing a voca tion. Showing the importance of the tex tile industry to the state and local com munities, it was pointed out by the ATMI that North Carolina is the lar gest textile producing state in the na tion. Its plants produce almost 25 percent of all broadwoven cotton goods in America, more than one-third of all man-made fiber fabrics, almost 10 per cent of all woolen and worsted goods. nearly one-half of all cotton sales yarns, and 50 percent of the nation’s entire hosiery output. Total sales of the U. S. textile indus try amount to more than $21 billion a year; one-fourth of this amount comes from the sale of items produced in North Carolina. Some 278,000 North Carolinians are employed by the 1,200 textile plants lo cated in 81 of the state’s 100 counties. Their annual payroll exceeds $1.4 bil lion. The textile industry spent some i$178,000,000 for new and expanded plants in North Carolina during 1969. The textile industry accounts for more than 40 percent of North Caro lina’s total manufacturing employment. According to dollar distribution fig ures provided by the-U. S. Department of Commerce, textile employees in North Carolina annually spend: —$334.8 million for food and related products. —$283.3 million for housing. —$114.1 million for clothing and up keep. —$90.2 million for transportation. —$100.3 million for medical care. '—$66.4 million for recreation. —$36.3 million for personal care. —$228.2 million for local, state and federal taxes.
The Fieldcrest Mill Whistle (Spray, N.C.)
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April 13, 1970, edition 1
1
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